Analysis of virgin australia environment

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Consequently, the firm has invested in carbon foot-printing in order to reduce the amount of carbon dioxide that its aircrafts emit into the atmosphere. Presently there is not only a growing but also an aging population in Australia.

However, the company has failed to attract corporate customers because of over reliance on leisure market. Moreover, Virgin Australia will be required to develop an effective value chain. Established in , and the company offers both local passenger air transportation and international operation service. Virgin Australia Holdings Limited is operating in Transportation in more than dozen countries and expose itself to different types of political environment and political system risks. In respect to Virgin Australia, an analysis indicates that the main customer group of Virgin Australia includes business and corporate customers, customers from abroad especially the US and general Australian people at large. Changes in the macro-environment factors can have a direct impact on not only the Virgin Australia Holdings Limited but also can impact other players in the Transportation. In the company further stretched the strategy introducing new uniforms, new catering service on board, new wide-body aircraft and business class; together with a new livery and a renaming to Virgin Australia. It is essential that there should be favourable trade relations that should be ensured between two countries for the purpose of efficient exchange of products and services within them.

The analysis of the macro environmental condition has been performed in respect to Virgin Australia and it is analysed that the economic factors affecting the performance of the airline are positive. Product labeling and other requirements in Transportation Economic Factors that Impact Virgin Australia Holdings Limited The Macro environment factors such as — inflation rate, savings rate, interest rate, foreign exchange rate and economic cycle determine the aggregate demand and aggregate investment in an economy.

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There has been the devaluation of Indian currency as against the Australia dollar being noted and this would therefore affect Virgin Australia in a negative manner as there would be fewer passengers seeking the airline services.

This can be achieved by utilizing its core competences, capabilities and resources.

However, the company has been successful over the past years and future outlook is promising. Considering the high rate of globalization, occurrence of another economic recession can adversely affect the firm. With intensified competition in an unfavourable environment characterized by high fuel price, rising environmental concerns and high bargaining power of the suppliers, Virgin Australia will find it hard to keep their game faces on in the days to come.

With intensified competition in an unfavourable environment characterized by high fuel price, rising environmental concerns and high bargaining power of the suppliers, Virgin Australia will find it hard to keep their game faces on in the days to come. Introduction Flight Centre Limited engages in travel agency business activities. Additionally, forming alliances will enable the firm to effectively coordinate its domestic and international flights. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. The entire analysis as carried out especially in respect to the competitive environment conditions across the airline industry in Australia, the market condition can be defined as the one similar to that of perfect competition. The airlines industry is affected by the interest rate set by the Reserve Bank because a fall in interest rate directly affects consumer behavior. Furthermore, the firm should consider enhancing its business level strategy by establishing a low-cost carrier under a different brand. This is the demographic group that is reported to be influencing the spending pattern of this country Wyld, , p. Airline industry is most affected by the technological change and airline companies are taking this opportunity to turn modern technology into a competitive advantage by creating value for the customers. However, the fixed cost occupies the larger share of the entire total cost in delivering services and this is mainly because the airline operating charges including the cost of airline itself is massive and this leads to higher fixed cost share in the total cost of the firm. However, the road transportation and waterways are posing certain major challenges to the efficient performance of the airline industry Virgin Australia, As a result, the firm will safeguard itself from high fuel prices.
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Analysis of Marketing Environment of Virgin Australia